The Choice Every Musician Faces

You know you need an online presence.
But the question is: Should you start with a simple landing page or invest in a full artist website?

I see musicians struggle with this all the time whether they’re competition winners, ensemble members, or early-career professionals. The answer depends on where you are right now and what you need your website to do.

Let’s break it down.

What Is a Landing Page?

A landing page is a single, scrollable web page that contains your most essential info.

For musicians, that usually means:

• A short bio

• A couple of high-quality photos

• One or two embedded performance videos

• Contact info or booking button

• Optional: downloadable EPK (Electronic Press Kit)

It’s quick to create, easy to maintain, and perfect if you need a professional presence fast.

Pros of a Landing Page

✅ Fast turnaround – ready in days, not weeks
✅ Lower cost – usually the most affordable option
✅ Simple navigation – no extra pages to manage
✅ Perfect for competitions, grant applications, or one-off events

Cons of a Landing Page

❌ Limited space – you can’t include everything
❌ Less SEO potential – harder to rank in Google searches
❌ Not ideal for showcasing a large repertoire or multiple projects
❌ Might need replacing sooner as your career grows

What Is a Full Artist Website?

A full artist website has multiple pages and is designed to present your career in detail.

For musicians, that usually means:

• Home page with strong first impression

• About/Bio page (long and short versions)

• Repertoire or works list

• Media page (photos, videos, recordings)

• Press & reviews page

• Contact page

It’s a long-term investment in your personal brand.

Pros of a Full Artist Website

✅ Comprehensive – shows your full career, projects, and media
✅ SEO-friendly – more pages mean more opportunities to rank in Google
✅ Scalable – can grow with you as you add concerts, projects, and recordings
✅ Stronger positioning – looks “agency-ready”

Cons of a Full Artist Website

❌ Longer to build – usually 2–4 weeks depending on complexity
❌ Higher cost – more design time and strategy involved
❌ Requires more input from you (content, photos, videos, etc.)

When Should You Choose a Landing Page?

Go for a landing page if you:

• Have an urgent deadline (competition, audition, funding application)

• Don’t have much content yet (few videos, short bio, no press quotes)

• Are just starting your career and want a quick professional presence

• Want to test the waters before committing to a full site

When Should You Choose a Full Artist Website?

Invest in a full site if you:

• Are an established soloist, ensemble, or composer

• Have plenty of media, repertoire, and press coverage to share

• Want to improve your visibility in Google searches

• Need a home for multiple projects, recordings, and concert listings

• Want to impress agents, festivals, and presenters at first glance

The Hybrid Option: Start Small, Upgrade Later

Some of my clients start with a landing page to get something live quickly, then upgrade to a full website as their careers develop.

This spreads out the cost and lets you keep building your career while improving your online presence over time.

Final Thoughts

There’s no one-size-fits-all answer. The right choice depends on:

• Your current stage of career

• How much content you already have

• Your immediate goals (competitions vs. long-term branding)

If you’re unsure, it’s better to start with something simple than wait months for the “perfect” site. The most important thing is that your online presence looks professional, is easy to navigate, and represents your artistry accurately.

🎯 Ready to Build Your Artist Website?

I help musicians create both high-impact landing pages and full artist websites that get them noticed and booked.

Explore my packages here:
→ Artist Website Packages

Or email me for a consultation to figure out which option is best for you → mislav@kingsmedia.agency