In 2025, having a website as a musician is no longer optional. It's your digital calling card. Whether you're applying for competitions, reaching out to festivals, or landing a record deal, your website is often the first impression you make.

But most musician websites are either outdated, hard to navigate, or too focused on flashy effects instead of clear communication. That’s where most people lose opportunities, silently.

As a professional musician and web designer, I’ve worked with artists across Europe to create sites that don’t just look nice. They work.

Here’s what every serious musician should include on their website in 2025:

1. A Clean, High-Quality Bio

Your bio is your story but it needs to be told like a highlight reel, not a memoir. Think 150–250 words that explain:

• Who you are

• What you’ve accomplished (awards, competitions, concerts)

• What you’re currently doing

• Where you’re going (future concerts, artistic direction)

Pro tip: Include downloadable versions for competitions, agents, or media outlets (PDFs in long and short versions).

2. Professional Photos That Actually Represent You

This is the part many musicians overlook. One blurry phone pic from your last recital won’t cut it anymore.

You need:

• 1–2 clean headshots (press style)

• 1–2 artistic or performance images

• Consistent lighting, style, and resolution

Your website is your stage. Look like you're meant to be on it.

3. High-Quality Performance Videos (Not Just YouTube Links)

Anyone can say they’re a good performer. Your videos prove it.

On your website, embed:

• One hero performance (best full piece or excerpt)

• One variety clip (something modern, stylistically different, or chamber music)

• Optional: Interviews, masterclasses, or behind-the-scenes clips

Bonus: Don’t just throw in YouTube links. Embed them cleanly and place them where they support your story.

4. A Repertoire or Works List

For classical musicians, this is essential. Presenters, conductors, and collaborators want to know what you can perform.

Make it:

• Easy to scan

• Categorized (solo, chamber, with orchestra, etc.)

• Updated regularly

For composers or crossover artists: include your discography, commissions, or recent releases.

5. Press & Testimonials Section

If you’ve gotten good reviews, quotes, or endorsements — use them.

Just 1–2 sentences from a conductor, teacher, or reviewer go a long way.

Also include:

• PDF download of your press kit (EPK)

• Logos of festivals, competitions, or orchestras you’ve worked with

6. Upcoming Performances or Past Highlights

A simple, scrollable list of:

• Future concerts

• Select past events (especially high-status venues or festivals)

• Optional: Add photos or posters

Even if your calendar isn’t full, this shows momentum and confidence.

7. Clear Contact Section

Don’t make people hunt for your contact info. Create a dedicated “Contact” section or page with:

• Your email

• Booking contact (if applicable)

• Optional: Simple contact form

• Links to social media (but only if you're active)

8. Mobile First, Fast, and SEO Friendly Design

In 2025, 70–80% of visitors will view your site on a phone. That means:

• Fast load speed

• Clean layout

• No popups or overcomplicated animations

• Easy-to-read fonts and scannable sections

If your website isn’t mobile optimized, it’s invisible.

Wrap-Up: Build It Like You Mean It

Your website doesn’t just represent your music, it represents your mindset.

A professional site tells agents, presenters, and fans:
“I take myself seriously. You should too.”

If you're ready to upgrade your online presence and present yourself with the clarity and impact you deserve, I’d love to help.

Explore my artist website packages → kingsmedia.agency
Or get in touch for a consultation → mislav@kingsmedia.agency